For the past three decades, Joon Choi has combined innovation, sound strategy, and an innate business sense to propel organizational growth across the commercial and retail sectors—as both an entrepreneur and senior portfolio manager.

Prior to TruEdge Solutions, Joon was a Senior Portfolio Manager with Signalert Asset Management where he successfully managed >$100M in assets, developed novel investment methodologies and strategies, and oversaw day-to-day portfolio operations. Joon also introduced business process and IT infrastructure improvements resulting in significant annual cost savings and greater productivity.

Joon holds a Bachelor of Science degree in Economics and Mathematics from Colgate University, Hamilton, New York, and a Master of Business Administration degree in Finance from New York University (NYU) Stern School of Business, New York, New York.